{"id":84,"date":"2018-10-12T20:08:19","date_gmt":"2018-10-12T20:08:19","guid":{"rendered":"http:\/\/genus.local\/?page_id=84"},"modified":"2022-02-23T09:13:26","modified_gmt":"2022-02-23T15:13:26","slug":"about-us","status":"publish","type":"page","link":"https:\/\/genus-develop.go-vip.co\/pic\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n

Our goal is simple: We strive to make our customers the most successful pig producers in the world.<\/p>\n\n\n\n

We do this by investing in making a better pig and making that pig better every day. Our genetics are selected with a focus on total economics to maximize the profit for the pork value chain. At the same time, we make sure a healthy, high volume, high indexing supply is available across the globe. Our producers have access to a global team who supports them to maximize the value for their business.<\/p>\n\n\n\n

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Genetic Improvement<\/h2>\n\n\n\n
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We apply science and economics to make a better pig. <\/p>\n\n\n\n

We improve the performance of our pigs by combining advanced science with a practical understanding of the biology of the pig and the needs of producers. We select traits that are commercially relevant for producers and fulfill market demands. And we focus on uncovering or developing technologies we believe will help accelerate the rate of genetic gain.<\/p>\n\n\n\n

We continuously invest in all levers of genetic improvement to create more value. We invest in population size, seek differentiated germplasm, and invest in better data capture and algorithms to improve the accuracy of our selection.<\/p>\n\n\n\n

We apply those improvements to multiple pure lines to develop specific products that fit different production systems and breeding goals. And we continuously adjust supply with market demands, to be able to make the best products available to our customers.<\/p>\n\n\n\n

Our \u201cNever Stop Improving\u201d philosophy means a continuous effort to listen carefully to our customers and drive innovation to create ever-increasing value for pig and pork producers.<\/p>\n\n\n\n

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Our History<\/h2>\n\n\n\n

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PIC, which stands for \u2018Pig Improvement Company,\u2019 was founded in 1962 in Oxfordshire, England.<\/p>\n\n\n\n

In the mid-50s, a group of six pig farmers under the visionary leadership of Ken Woolley formed a study group that came together in a pub in Wallingford and later in the White Hart in Nettlebed. They discussed how pig breeding in the UK lagged behind breeding practices elsewhere in Europe. They believed in applying the latest science to pig breeding to make a better pig. This study group led to the foundation of PIC. Phil David, PIC\u2019s leader in the 90s and early 2000s, summarized the vision of the founders very well: \u201cWith a clear customer focus, one of the company\u2019s strengths is in balancing scientific pursuit with the commercial realities of the world of business.\u201d<\/p>\n\n\n\n

Today, PIC and its employees are still realizing the founders\u2019 dream. By applying the latest science to pig breeding, PIC provides pig producers with superior pigs that cost less to produce and deliver higher quality pork.<\/p>\n\n\n\n

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