{"id":46,"date":"2018-10-12T15:22:04","date_gmt":"2018-10-12T15:22:04","guid":{"rendered":"http:\/\/genus.local\/?page_id=46"},"modified":"2024-02-22T05:21:00","modified_gmt":"2024-02-22T11:21:00","slug":"home","status":"publish","type":"page","link":"https:\/\/genus-develop.go-vip.co\/pic\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"hero-block-wrapper\">\n\t<div class=\"hero-block alignfull\" style=\"background-image:url( https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2024\/02\/PIC_HomePage_Oct2022-1.jpg?fit=2000%2C1000 );\">\n\t\t<div class=\"hero-block-content\">\n\t\t\t<div class=\"innerblocks-wrapper\">\n\t\t\t\t\n\n<h1 class=\"has-text-align-center wp-block-heading\" id=\"h-our-goal-is-to-enable-our-customers-to-become-the-most-successful-pork-producers-in-the-world\">Our goal is to enable our customers to become the most successful pork producers in the world.<\/h1>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<!-- Cards. -->\n\t<div class=\"front-page-cards\">\n\t\t<div class=\"article-blocks article-blocks-overlap-top\">\n\n\t\t\t\n\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic\/products\/\" class=\"article-block\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/MicrosoftTeams-image-1.png?fit=1459%2C1084&#038;resize=530%2C410\" alt=\"\">\n\t\t\t\t\t\t\t\t<h3>Products<\/h3>\n\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"article-block-description\">\n\t\t\t\t\t\t\t<h3 class=\"article-block-title\">Products<\/h3>\n\t\t\t\t\t\t\t<p>PIC genetics are selected based on the economic value their market pigs will contribute to the production chain.<\/p>\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"article-block-arrow\" inject-svg src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/themes\/promar\/dist\/assets\/img\/icons\/caret-right-icon.svg\" alt=\"arrow icon\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\n\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic\/employee-training-resources\/\" class=\"article-block\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/Home_Graphic_ProConnect.png?fit=1459%2C1084&#038;resize=530%2C410\" alt=\"\">\n\t\t\t\t\t\t\t\t<h3>Training Tools<\/h3>\n\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"article-block-description\">\n\t\t\t\t\t\t\t<h3 class=\"article-block-title\">Training Tools<\/h3>\n\t\t\t\t\t\t\t<p>Maximize genetic potential with resources to support on-farm employees in both farrowing and wean-to-finish farms..<\/p>\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"article-block-arrow\" inject-svg src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/themes\/promar\/dist\/assets\/img\/icons\/caret-right-icon.svg\" alt=\"arrow icon\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\n\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic\/resources\/\" class=\"article-block\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/Home_Graphic_Resources.png?fit=1459%2C1084&#038;resize=530%2C410\" alt=\"\">\n\t\t\t\t\t\t\t\t<h3>Resources<\/h3>\n\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"article-block-description\">\n\t\t\t\t\t\t\t<h3 class=\"article-block-title\">Resources<\/h3>\n\t\t\t\t\t\t\t<p>Browse or search tools, podcasts, guides and articles from our global technical team.<\/p>\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"article-block-arrow\" inject-svg src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/themes\/promar\/dist\/assets\/img\/icons\/caret-right-icon.svg\" alt=\"arrow icon\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-we-re-committed-to-our-customers-success\">We&#8217;re committed to our customers&#8217; success.<\/h2>\n\n\n\n<p>Our goal is to enable customers to become the most successful pork producers in the world. High-quality genetics form the basis for success. That\u2019s why we focus on using the latest innovations to drive genetic improvement, a global bio-secure supply system to deliver the genetics to producers, and technical services to help producers realize the value from the genetics. PIC is committed to ensuring producers can provide outstanding products to their market and the world\u2019s consumers.<\/p>\n\n\n\n<p>At PIC, we select commercially relevant traits that create the foundation for profitable production. Our experienced global technical service team can share production insights, proven management practices, and strategies to help your pigs reach their potential.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/genus-develop.go-vip.co\/pic\/about-us\/\">Learn more <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-light-grey-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"latest-posts-block\">\n\t<div class=\"innerblocks-wrapper\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-latest-news\">Latest News<\/h2>\n\n\t<\/div>\n\t<div class=\"card-grid\">\n\n\t\t\n<div id=\"post-10958\"class=\"card post-10958 post type-post status-publish format-standard hentry category-in-the-news\">\n\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic\/iowa-state-university-study-shows-preventing-common-swine-disease-could-dramatically-reduce-demand-for-antibiotic-use-in-pork-production\/\" >\n\t\t\n\t\t<div class=\"card-section\">\n\t\t\t<p>Iowa State University Study Shows Preventing Common Swine Disease Could Dramatically Reduce Demand for Antibiotic Use in Pork Production\u00a0<\/p>\n\t\t<\/div>\n\t<\/a>\n\t<div class=\"card-divider\">\n\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic\/category\/in-the-news\/\" class=\"card-category\">In the News<\/a>\n\t\t\t\t\t\t\t<span class=\"card-metadata\"><span class=\"posted-on\"><time class=\"entry-date published updated\" datetime=\"January 16, 2024\">January 16, 2024<\/time><\/span><\/span>\n\t\t\t\t<\/div>\n<\/div>\n\n<div id=\"post-10444\"class=\"card post-10444 post type-post status-publish format-standard has-post-thumbnail hentry category-in-the-news tag-prp tag-prrs-resistant-pig\">\n\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic\/colombia-is-first-country-to-issue-positive-regulatory-determination-for-pics-prrs-resistant-pig\/\" >\n\t\t\t\t\t<figure>\n\t\t\t\t<img decoding=\"async\" class=\"card-img\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2023\/10\/PIC_PRRS-Resistant_Pig_Genus.jpg\" alt=\"\">\n\t\t\t<\/figure>\n\t\t\n\t\t<div class=\"card-section\">\n\t\t\t<p>Colombia is First Country to Issue Positive Regulatory Determination for PIC&#8217;s PRRS-Resistant Pig<\/p>\n\t\t<\/div>\n\t<\/a>\n\t<div class=\"card-divider\">\n\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic\/category\/in-the-news\/\" class=\"card-category\">In the News<\/a>\n\t\t\t\t\t\t\t<span class=\"card-metadata\"><span class=\"posted-on\"><time class=\"entry-date published updated\" datetime=\"October 5, 2023\">October 5, 2023<\/time><\/span><\/span>\n\t\t\t\t<\/div>\n<\/div>\n\n<div id=\"post-8516\"class=\"card post-8516 post type-post status-publish format-standard has-post-thumbnail hentry category-in-the-news\">\n\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic\/six-things-that-shaped-pic-in-the-last-60-years\/\" >\n\t\t\t\t\t<figure>\n\t\t\t\t<img decoding=\"async\" class=\"card-img\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/1_PIC_Never-Stop-Improving.png\" alt=\"\">\n\t\t\t<\/figure>\n\t\t\n\t\t<div class=\"card-section\">\n\t\t\t<p>Six Things that Shaped PIC in the Last 60 Years<\/p>\n\t\t<\/div>\n\t<\/a>\n\t<div class=\"card-divider\">\n\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic\/category\/in-the-news\/\" class=\"card-category\">In the News<\/a>\n\t\t\t\t\t\t\t<span class=\"card-metadata\"><span class=\"posted-on\"><time class=\"entry-date published updated\" datetime=\"December 6, 2022\">December 6, 2022<\/time><\/span><\/span>\n\t\t\t\t<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"is-style-underline wp-block-heading\" id=\"h-our-genetics\">Our Genetics<\/h2>\n\n\n\n<p class=\"has-text-align-center\">PIC genetics are selected based on the economic value their market pigs will contribute to the production chain.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Learn more about our products.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/Home-Page_Cam.png?w=500&#038;resize=500%2C300\" alt=\"\" class=\"wp-image-5118\" srcset=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/Home-Page_Cam.png?w=500 500w, https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/Home-Page_Cam.png?w=300 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/genus-develop.go-vip.co\/pic\/products\/camborough\/\">Camborough<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/Home-Page_800.png?w=500&#038;resize=500%2C300\" alt=\"\" class=\"wp-image-5120\" srcset=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/Home-Page_800.png?w=500 500w, https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/Home-Page_800.png?w=300 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/genus-develop.go-vip.co\/pic\/products\/pic800\/\">PIC\u00ae800<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/Home-Page_337.png?w=500&#038;resize=500%2C300\" alt=\"\" class=\"wp-image-5121\" srcset=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/Home-Page_337.png?w=500 500w, https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/Home-Page_337.png?w=300 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/genus-develop.go-vip.co\/pic\/products\/pic337\/\">PIC\u00ae337<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-light-grey-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2024\/02\/22084-PIC-Sire-Pre-Roll-30-V04-FINAL.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"newsletter-block\">\n\t<div class=\"innerblocks-wrapper\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-sign-up-for-the-pig-improver\">Sign up for the Pig Improver<\/h2>\n\n\n\n<p>Get the latest news and updates to your inbox.<\/p>\n\n\t<\/div>\n\n\t\n<form action=\"https:\/\/picgenus.us13.list-manage.com\/subscribe\/post?u=8d80f76109943f1ae4c858aa7&#038;id=a7e3e78973\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n<div id=\"mc_embed_signup_scroll\" class=\"mc-fields\">\n\t<div class=\"mc-field-group\">\n\t\t<label for=\"mce-EMAIL\" class=\"screen-reader-text\">Email Address<\/label>\n\t\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\" placeholder=\"Email Address\">\n\t<\/div>\n\t<div id=\"mce-responses\" class=\"clear\">\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\n\t<\/div> <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups -->\n\t<div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_8d80f76109943f1ae4c858aa7_a7e3e78973\" tabindex=\"-1\" value=\"\"><\/div>\n\t<div class=\"submit\"><input type=\"submit\" value=\"Sign Up\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n<\/div>\n<\/form>\n\n<\/div>\n\n\n\n<div class=\"wp-block-cover aligncenter is-light has-custom-content-position is-position-center-left\" style=\"min-height:430px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" class=\"wp-block-cover__image-background wp-image-3862\" alt=\"\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2020\/06\/CH9A8274-e1637102771853.jpg?resize=800%2C533\" data-object-fit=\"cover\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"has-text-align-center has-white-color has-text-color wp-block-heading\" id=\"h-about-us\">About Us<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/genus-develop.go-vip.co\/pic\/about-us\/\">Read More<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re committed to our customers&#8217; success. Our goal is to enable customers to become the most successful pork producers in&#8230;<\/p>\n","protected":false},"author":503,"featured_media":5157,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.10) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Home - PIC North America DEV<\/title>\n<meta name=\"description\" content=\"PIC (Pig Improvement Company) uses the latest innovations to drive continuous genetic improvement. PIC uses a global, bio-secure supply system to deliver swine genetics to producers and provides outstanding technical services to help pork producers realize the full value of their swine genetics programs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genus-develop.go-vip.co\/pic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home\" \/>\n<meta property=\"og:description\" content=\"PIC (Pig Improvement Company) uses the latest innovations to drive continuous genetic improvement. PIC uses a global, bio-secure supply system to deliver swine genetics to producers and provides outstanding technical services to help pork producers realize the full value of their swine genetics programs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/genus-develop.go-vip.co\/pic\/\" \/>\n<meta property=\"og:site_name\" content=\"PIC North America DEV\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PICNorthAmerica\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T11:21:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/PIC_farrow_web_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"781\" \/>\n\t<meta property=\"og:image:height\" content=\"521\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"PIC (Pig Improvement Company) uses the latest innovations to drive continuous genetic improvement. 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