{"id":46,"date":"2018-10-12T15:22:04","date_gmt":"2018-10-12T15:22:04","guid":{"rendered":"http:\/\/genus.local\/?page_id=46"},"modified":"2022-07-21T14:51:54","modified_gmt":"2022-07-21T13:51:54","slug":"home","status":"publish","type":"page","link":"https:\/\/genus-develop.go-vip.co\/pic-gb\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"hero-block-wrapper\">\n\t<div class=\"hero-block alignfull\" style=\"background-image:url( https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2022\/01\/PigletOnArmBackV02_2000x1000-1.png?fit=2000%2C1000 );\">\n\t\t<div class=\"hero-block-content\">\n\t\t\t<div class=\"innerblocks-wrapper\">\n\t\t\t\t\n\n<h1 class=\"wp-block-heading\" id=\"h-our-goal-is-to-enable-our-customers-to-become-the-most-successful-pork-producers-in-the-world\">Our goal is to enable our customers to become the most successful pork producers in the world.<\/h1>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<!-- Cards. -->\n\t<div class=\"front-page-cards\">\n\t\t<div class=\"article-blocks article-blocks-overlap-top\">\n\n\t\t\t\n\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/about-us\/\" class=\"article-block\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/12\/BrandPromiseHeroCard2_DE.png?fit=700%2C520&#038;resize=530%2C410\" alt=\"\">\n\t\t\t\t\t\t\t\t<h3>Why PIC<\/h3>\n\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"article-block-description\">\n\t\t\t\t\t\t\t<h3 class=\"article-block-title\">Why PIC<\/h3>\n\t\t\t\t\t\t\t<p>For 60 years we have invested in choice, genetic gain, supply, and services with the goal to help our customers sharpen their competitive edge \u2026<\/p>\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"article-block-arrow\" inject-svg src=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/wp-content\/themes\/promar\/dist\/assets\/img\/icons\/caret-right-icon.svg\" alt=\"arrow icon\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\n\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/products\/camborough\/\" class=\"article-block\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/12\/CamboroughHeroCard2.png?fit=700%2C520&#038;resize=530%2C410\" alt=\"\">\n\t\t\t\t\t\t\t\t<h3>Camborough\u00ae<\/h3>\n\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"article-block-description\">\n\t\t\t\t\t\t\t<h3 class=\"article-block-title\">Camborough\u00ae<\/h3>\n\t\t\t\t\t\t\t<p>The Camborough sow is the most widely used sow in pig production worldwide. What makes the Camborough so popular for farmers?<\/p>\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"article-block-arrow\" inject-svg src=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/wp-content\/themes\/promar\/dist\/assets\/img\/icons\/caret-right-icon.svg\" alt=\"arrow icon\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\n\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/resources\/\" class=\"article-block\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2021\/11\/Home_Graphic_Resources.png?fit=1459%2C1084&#038;resize=530%2C410\" alt=\"\">\n\t\t\t\t\t\t\t\t<h3>Resources<\/h3>\n\t\t\t\t\t\t\t<\/figure>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"article-block-description\">\n\t\t\t\t\t\t\t<h3 class=\"article-block-title\">Resources<\/h3>\n\t\t\t\t\t\t\t<p>Here you will find extensive information, tools, manuals &#8211; for successful pig production.<\/p>\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"article-block-arrow\" inject-svg src=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/wp-content\/themes\/promar\/dist\/assets\/img\/icons\/caret-right-icon.svg\" alt=\"arrow icon\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-light-grey-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"latest-posts-block\">\n\t<div class=\"innerblocks-wrapper\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-latest-news\">Latest News<\/h2>\n\n\t<\/div>\n\t<div class=\"card-grid\">\n\n\t\t\n<div id=\"post-3604\"class=\"card post-3604 post type-post status-publish format-standard has-post-thumbnail hentry category-in-the-news\">\n\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/2024\/02\/06\/isu-study-shows-disease-prevention-could-reduce-antibiotic-demand-in-pork-industry\/\" >\n\t\t\t\t\t<figure>\n\t\t\t\t<img decoding=\"async\" class=\"card-img\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2024\/02\/PRP_ISU-study_781x521.png\" alt=\"\">\n\t\t\t<\/figure>\n\t\t\n\t\t<div class=\"card-section\">\n\t\t\t<p>ISU Study Shows: Disease Prevention Could Reduce Antibiotic Demand in Pork Industry<\/p>\n\t\t<\/div>\n\t<\/a>\n\t<div class=\"card-divider\">\n\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/category\/in-the-news\/\" class=\"card-category\">In the News<\/a>\n\t\t\t\t\t\t\t<span class=\"card-metadata\"><span class=\"posted-on\"><time class=\"entry-date published updated\" datetime=\"06.02.2024\">06.02.2024<\/time><\/span><\/span>\n\t\t\t\t<\/div>\n<\/div>\n\n<div id=\"post-3602\"class=\"card post-3602 post type-post status-publish format-standard has-post-thumbnail hentry category-in-the-news\">\n\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/2024\/02\/06\/hkscan-sweden-and-pic-in-joint-new-venture-on-the-hampshire-pig-breed\/\" >\n\t\t\t\t\t<figure>\n\t\t\t\t<img decoding=\"async\" class=\"card-img\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2024\/02\/hkscan-hampshire.jpg\" alt=\"\">\n\t\t\t<\/figure>\n\t\t\n\t\t<div class=\"card-section\">\n\t\t\t<p>HKScan Sweden and PIC in joint new venture on the Hampshire pig breed<\/p>\n\t\t<\/div>\n\t<\/a>\n\t<div class=\"card-divider\">\n\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/category\/in-the-news\/\" class=\"card-category\">In the News<\/a>\n\t\t\t\t\t\t\t<span class=\"card-metadata\"><span class=\"posted-on\"><time class=\"entry-date published updated\" datetime=\"06.02.2024\">06.02.2024<\/time><\/span><\/span>\n\t\t\t\t<\/div>\n<\/div>\n\n<div id=\"post-3585\"class=\"card post-3585 post type-post status-publish format-standard has-post-thumbnail hentry category-in-the-news\">\n\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/2023\/12\/12\/a-new-update-on-the-collaborative-effort-by-pic-vetline-and-abacusbio-elevates-ugandas-pig-farming\/\" >\n\t\t\t\t\t<figure>\n\t\t\t\t<img decoding=\"async\" class=\"card-img\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2023\/12\/Piglets-suckling.jpg\" alt=\"\">\n\t\t\t<\/figure>\n\t\t\n\t\t<div class=\"card-section\">\n\t\t\t<p>A new update on the Collaborative effort that elevates Uganda&#8217;s Pig Farming\u00a0<\/p>\n\t\t<\/div>\n\t<\/a>\n\t<div class=\"card-divider\">\n\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/category\/in-the-news\/\" class=\"card-category\">In the News<\/a>\n\t\t\t\t\t\t\t<span class=\"card-metadata\"><span class=\"posted-on\"><time class=\"entry-date published updated\" datetime=\"12.12.2023\">12.12.2023<\/time><\/span><\/span>\n\t\t\t\t<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"resources-block\">\n\t<div class=\"innerblocks-wrapper\">\n\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-our-latest-resources-published-for-you\">Our Latest Resources Published For You<\/h2>\n\n\n\n<p>Go to <a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/resources\/\">RESOURCES<\/a> to browse through all topics &#8230;<\/p>\n\n\t<\/div>\n\t<div class=\"card-grid\">\n\n\t\t\n<div id=\"post-3612\"class=\"card post-3612 resources type-resources status-publish has-post-thumbnail hentry resource-category-sustainability\">\n\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/resources\/the-role-of-genetics-in-a-more-sustainable-pork-industry\" >\n\t\t\t\t\t<figure>\n\t\t\t\t<img decoding=\"async\" class=\"card-img\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2024\/02\/Sustainable_Pork_Industry_781x521.png\" alt=\"\">\n\t\t\t<\/figure>\n\t\t\n\t\t<div class=\"card-section\">\n\t\t\t<p>The role of genetics in a more sustainable pork industry<\/p>\n\t\t<\/div>\n\t<\/a>\n\t<div class=\"card-divider\">\n\t\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/resource-category\/sustainability\/\" class=\"card-category\">Sustainability<\/a>\n\n\t\t\t\t\t\t\t\t\t<span class=\"card-metadata\"><span class=\"posted-on\"><time class=\"entry-date published updated\" datetime=\"20.02.2024\">20.02.2024<\/time><\/span><\/span>\n\t\t\t\t<\/div>\n<\/div>\n\n<div id=\"post-3610\"class=\"card post-3610 resources type-resources status-publish has-post-thumbnail hentry resource-category-gilt-selection\">\n\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/resources\/shift-in-female-development-priorities-improves-sow-retention\" >\n\t\t\t\t\t<figure>\n\t\t\t\t<img decoding=\"async\" class=\"card-img\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2024\/02\/Sows_gestation_781x521.png\" alt=\"\">\n\t\t\t<\/figure>\n\t\t\n\t\t<div class=\"card-section\">\n\t\t\t<p>Shift in female development priorities improves sow retention<\/p>\n\t\t<\/div>\n\t<\/a>\n\t<div class=\"card-divider\">\n\t\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/resource-category\/gilt-selection\/\" class=\"card-category\">Gilt Selection<\/a>\n\n\t\t\t\t\t\t\t\t\t<span class=\"card-metadata\"><span class=\"posted-on\"><time class=\"entry-date published updated\" datetime=\"13.02.2024\">13.02.2024<\/time><\/span><\/span>\n\t\t\t\t<\/div>\n<\/div>\n\n<div id=\"post-3604\"class=\"card post-3604 post type-post status-publish format-standard has-post-thumbnail hentry category-in-the-news\">\n\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/2024\/02\/06\/isu-study-shows-disease-prevention-could-reduce-antibiotic-demand-in-pork-industry\/\" >\n\t\t\t\t\t<figure>\n\t\t\t\t<img decoding=\"async\" class=\"card-img\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2024\/02\/PRP_ISU-study_781x521.png\" alt=\"\">\n\t\t\t<\/figure>\n\t\t\n\t\t<div class=\"card-section\">\n\t\t\t<p>ISU Study Shows: Disease Prevention Could Reduce Antibiotic Demand in Pork Industry<\/p>\n\t\t<\/div>\n\t<\/a>\n\t<div class=\"card-divider\">\n\t\t\t\t\t<a href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/category\/in-the-news\/\" class=\"card-category\">In the News<\/a>\n\t\t\t\t\t\t\t<span class=\"card-metadata\"><span class=\"posted-on\"><time class=\"entry-date published updated\" datetime=\"06.02.2024\">06.02.2024<\/time><\/span><\/span>\n\t\t\t\t<\/div>\n<\/div>\n\t<\/div>\n\t<div class=\"resources-button-wrapper text-center\">\n\n\t\t\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">60 years ago \u2026<\/h2>\n\n\n\n<p>PIC was formed by six pig farmers in a pub in England with the goal of making a better pig.<\/p>\n\n\n\n<p>Thank you to the customers, partners and team members, past and present, who have made these last six decades a success. PIC will <strong><em>Never Stop Improving<\/em><\/strong> and we look forward to the next 60 years with you.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls loop poster=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2022\/03\/60th-years-PIC-EUROPE-high.gif\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2022\/03\/PIC_EUROPE_60th-Anniversary_Video.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"is-style-underline wp-block-heading\" id=\"h-why-pic\">Why PIC<\/h2>\n\n\n\n<p>The European pork market is diverse and changes rapidly under influence from consumers, regulators, and traders. These changes create challenges and opportunities for pig producers. Producers that adapt to the circumstances and focus on performance will be leading the industry in the years to come.<\/p>\n\n\n\n<p class=\"has-text-align-center has-light-grey-background-color has-background has-medium-font-size\"><em><strong>How does PIC help farmers to manage these challenges?<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2022\/01\/Products_500x300.png?w=500&#038;resize=500%2C300\" alt=\"\" class=\"wp-image-5991\" srcset=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2022\/01\/Products_500x300.png?w=500 500w, https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2022\/01\/Products_500x300.png?w=300 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/products\/\">Our Products<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2022\/01\/Service_500x300_1.png?w=500&#038;resize=500%2C300\" alt=\"\" class=\"wp-image-5992\" srcset=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2022\/01\/Service_500x300_1.png?w=500 500w, https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2022\/01\/Service_500x300_1.png?w=300 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/technical-support\/\">Our Service<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2022\/01\/SupplyChain_500x300.png?w=500&#038;resize=500%2C300\" alt=\"\" class=\"wp-image-5993\" srcset=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2022\/01\/SupplyChain_500x300.png?w=500 500w, https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2022\/01\/SupplyChain_500x300.png?w=300 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/genus-develop.go-vip.co\/pic-gb\/supply-chain\/\">Our Supply Chain<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video alignwide\"><video controls loop poster=\"https:\/\/pic.com\/wp-content\/uploads\/sites\/3\/2021\/12\/PIC-Europe-Your-Reliable-Genetic-Partner-low.gif\" src=\"https:\/\/genus-develop.go-vip.co\/pic\/wp-content\/uploads\/sites\/3\/2022\/01\/PIC-Europe-Your-Reliable-Genetic-Partner-ENG.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>60 years ago \u2026 PIC was formed by six pig farmers in a pub in England with the goal of&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.10) - 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